Ruth Simpson

Case Study – Ruth Simpson – Group Director Foods & Marketing

Shortly after graduating from university, I joined Princes at our site in Bradford in a soft drinks marketing role and worked there for two years.

I left for a while to work in France but when we came back to the UK I got in touch with Princes and there was a temporary interim position in Liverpool – marketing the fish portfolio. I came as a temp 15 years ago and never left!

I’ve increased my responsibility over the years as I’ve worked in more areas and developed responsibility for the meat, fish, fruit and vegetable businesses. I’m a passionate champion of the company’s sustainability, ethical and environmental credentials.

Early on in my career I worked in Fish and we faced a lot of sustainability issues. I’m really proud of the hard work we did at that time to resolve the issues – working with Greenpeace, the Government, fishing fleets and internal colleagues.

In 2017, I became Group Director Foods & Marketing and now look after the largest business sector in our portfolio – the food sector – both commercially and operationally. I’m also the brand marketing manager for Princes, Branston and Crosse & Blackwell and drive innovation and consumer insight – all supported by a great team.

I have commercial responsibility for the products we produce ensuring that they are relevant, viable, affordable to our customers and our consumers and that the factories are producing them efficiently.

In 2020 we started a big awareness campaign across television advertising, social and digital channels for our leading brands. I developed the vision for Princes – ‘Proudly helping families to eat well without costing the earth.’

I’ve been well supported in my career and never experienced any barrier to career progression. Because it’s such a big organisation, there are lots of opportunities to diversify and evolve your career.

In addition to my main role, I’m one of the business’ gender diversity champions promoting career progression for our male and female colleagues.

“When I joined as interim maternity cover did I think I would one day be a group director? Definitely not!”

Case Studies